About me

I believe the world is a better place when we focus on what brings us together—shared experiences, meaningful connections, and good times. In 2016, I took a leap of faith to build a business that did exactly that: bringing people together authentically through live sport. That journey led me to relocate my family to the US, where we forged partnerships with some of the world’s most iconic sports franchises, including the Brooklyn Nets, San Francisco Giants, and New York City FC.

My passion for connecting people was shaped by a career in tourism and sport, where I’ve had the privilege of working on incredible projects that blend community, culture, and experience. Every step has reinforced my belief in the power of shared moments to inspire, unite, and create lasting impact.

“From global fan movements to AI-driven community insights, I bring people together to create better experiences.”